Unicommerce Newsletter April 2026

From the CEO's Desk

Kapil Makhija, MD & CEO

This peak season, RTO touched 39% across the ecosystem. But some brands brought it down to 21%. That gap is not luck and it is not about adding more people.

It comes down to doing a few things really well, verifying addresses before dispatch, getting prepaid incentives right, and choosing the right courier for each pin code.

What we are seeing across 410M+ shipments is simple: the brands scaling profitably in 2026 are not chasing more orders, they are making sure fewer of them fail after checkout.

The shift is already here. Tier 2 and Tier 3 cities are driving most of the growth, and the opportunity is massive, but so is the risk if operations are not ready to handle it.

That is exactly what this quarter’s product updates are built for. And if you want the full data picture, the April report is worth a read.

Kapil Makhija
CEO & MD, Unicommerce

📑 Latest Report

RTO at 39%. Top Brands at 21%. See What They’re Doing Differently

Built on 410 Mn+ shipments across 6,000+ brands, this reflects real ecommerce behavior, not survey data. Uncover what’s driving RTO spikes, margin recovery, and how top brands are operating at 21%.

Get Your Free Copy

Feature Launches

What’s New: Powering Brands for the Next Wave of Ecommerce Growth

Quick Commerce

● Uniware Simplifies BigBasket PO Creation Through API-Led Automation

Purchase orders from BigBasket now flow directly into Uniware via API, enabling automatic order creation with minimal manual effort. This ensures faster processing and fewer delays, even for complex orders.



● Automated ASN Flow for Swiggy Instamart at Dispatch

ASN creation for Swiggy Instamart orders is now automated at dispatch, eliminating manual data entry and improving shipment accuracy. This enables faster processing of quick commerce orders with greater operational consistency.

Order Management System (OMS)

● Avoid Myntra Penalties by Catching Duplicate Tagloop Scans

Uniware now validates Tagloop IDs in real time, ensuring the same identifier is not reused across multiple shipments. This prevents duplicate scans during packing and invoicing, helping you stay compliant and avoid penalties on Myntra.



● Control Stock Allocation Across Marketplaces

Set different inventory thresholds for each sales channel. Allocate 100 units to Amazon, 50 to Flipkart, or as per your business needs. Prevent one marketplace from consuming all your stock while others remain understocked.

Warehouse Management System

● Barcode Labels Print Automatically at GRN

When your team scans an SKU during inbound, the label prints instantly. No clicks, no waiting, no repeat print runs. At 500+ items a day on a busy inbound floor, this translates into real time saved every shift.

Video Management System (VMS)

● UniCapture Now Integrated with Flipkart and Myntra

UniCapture now automatically records packing workflows and links timestamped videos to every shipment, creating instant marketplace-ready proof for Flipkart and Myntra claims.

Integrations

Domestic Integrations

Rapidero - For Sellers Expanding Last-Mile Reach

Last-mile delivery capabilities are now stronger with Rapidero available on Unicommerce. Sellers can expand reach across India while improving delivery speed and maintaining consistency as volumes grow.

Delta Velocity - For Ops Teams Managing High Complexity

It brings greater operational clarity by unifying orders, logistics partners, reconciliation, and analytics into a single AI-enabled system, helping teams reduce complexity and manage scale more efficiently.

CriticaLog - For B2B Brands Moving High-Value Inventory

With coverage across 16,500+ pin codes, businesses can move high-value and time-sensitive inventory with greater reliability.

Ecosystem

Partnerships Powering Our Growth

Welcoming Our Newest Brands

Resources

Explore Our Insightful Resources

Fake Returns Are Costing Indian Sellers Crores Every Month

Empty boxes. Swapped products. False non-delivery claims. This guide shows how to detect, dispute, and prevent return fraud across every selling channel, with video-backed evidence as your strongest tool.

What is Agentic Commerce? A Complete Guide for Ecommerce Brands

Not just another buzzword breakdown. This one explains how brands are already using agentic workflows to handle inventory, pricing, and fulfillment with less manual intervention, and what you'd need to do to get there.

SKU Rationalization: The Inventory Fix Nobody Talks About

80% of your sales likely come from a small fraction of your SKUs. The rest? Inventory bloat, carrying costs, and operational noise. This breaks down how to identify dead weight and cut it without losing coverage.

Spot Dead Stock Early Before It Drains Your Capital

Unsold inventory doesn't just sit there, it blocks working capital and adds carrying costs every month it stays. This guide covers how to identify dead stock early and the strategies to prevent it from building up again.

Customer Testimonial

How Powerhouse91 Streamlined B2B and B2C Operations While Cutting Operational Costs with Unicommerce

Success Story

The Growth Story: From Challenge to Success

Discover How a Men’s Apparel Brand Turned Operational Gaps into 209.64% SOI Growth with Unicommerce

A fast-growing men’s apparel brand struggled to keep inventory, fulfillment, and claims in sync as operations scaled across channels. With Unicommerce’s unified solution, the brand streamlined execution and improved accuracy across every layer.

Spotlight

In the News


How Nayasa Scaled Its E-commerce Operations with Unicommerce

Nayasa was facing rising online demand across multiple channels, and with Unicommerce it unified orders, inventory, and fulfillment into one system, improving visibility and enabling faster, more efficient deliveries.


How Relaxo Transformed Its Operations for Faster Fulfilment and Seamless Returns with Unicommerce

Relaxo has partnered with Unicommerce to eliminate operational fragmentation across its online business, enabling seamless order management, inventory tracking, and returns handling.

Refer a Brand and Earn ₹3,000 for Every Qualified Lead

With Unicommerce’s Customer Referral Program, anyone can refer to an ecommerce brand. For every qualified referral, the referrer earns ₹3,000, while the referred brand unlocks a robust, one-stop ecommerce solution to accelerate growth and scale without limits.

Refer a Brand →

Ready to Scale in 2026?

Join 7,500+ Brands Powering Their Growth with Unicommerce

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