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The momentum we saw at the start of the year has continued into February, and Valentine’s Day sales offered another revealing lens into how India’s ecommerce landscape is transforming. This season didn’t just highlight the strength of demand, but also the speed and geography of that demand. While overall ecommerce volumes recorded steady year-on-year growth, quick commerce platforms witnessed an extraordinary 48% surge with a significant share coming from Tier-2 and Tier-3 cities. This reinforces a structural shift in consumer expectations toward immediacy and convenience across markets.
As speed increases and ecommerce penetration deepens, the way consumers discover products is evolving as well. Product data and inventory visibility can no longer be treated as backend concerns, they are becoming front-line growth levers.
At Unicommerce, we are building for this new pace of commerce where scale, responsiveness, and intelligence must work in sync. This month, we’ve continued strengthening our platform to help brands stay ahead of these shifts.
Kapil Makhija
CEO & MD, Unicommerce
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Feature Launches
What’s New: Powering Brands for the Next Wave of Ecommerce Growth
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Warehouse Management System
● Smart Fill Allocation for B2B Sellers to Maximize Fill Rate & Profitability
B2B sellers can now control how limited inventory is allocated across selected orders by comparing demand with available stock at the SKU level. This allows teams to prioritize high-value or time-sensitive orders, prevent misallocation, and reduce last-minute fulfilment issues. This helps improve fill rate and profitability without affecting warehouse inventory during the planning stage.
● Parallel Picking & Cycle Counting for Faster Warehouse Operations
Warehouse teams no longer have to wait for picking to finish before counting stock. Now, inventory counting can happen even if picking is ongoing on the same shelf. Both activities can run at the same time without system blocks. If any stock difference is found during counting, picking pauses only until it is reviewed and approved, ensuring accuracy is not affected. This helps reduce waiting time, speed up operations, and keep the warehouse running smoothly.
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Order Management System
● Faster Order Fulfilment for Demand Based Sellers
With the Quick Inbound feature, demand based sellers can easily resolve unfulfillable orders faster. The capability is available for none and item-level traceability, allowing sellers to inward and allocate inventory directly from the unfulfillable tab. This reduces manual effort, speeds up order resolution, and improves overall workflow efficiency.
Video Mangement System
● Record Return Videos Easily with Uniware + UniCapture Integration
UniCapture, Unicommerce's Video Mangement System now works directly within Uniware’s return order processing workflow. Video recordings start automatically during return processing, enabling sellers to capture visual proof with quality tags without extra steps. This makes return handling smoother, reduces manual effort, and improves proof accuracy. With readily available recording data, sellers can also raise marketplace claims more efficiently.
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Integrations
Domestic Integrations
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Marketplace Integration - For Real
Unicommerce is now integrated with For Real, an online factory outlet marketplace for branded fashion and lifestyle products. For Real is helping legacy and D2C brands sell authorised surplus and past-season inventory without impacting primary channels, while offering shoppers genuine brands at great prices.
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Ecosystem
Partnerships Powering Our Growth
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Welcoming Our Newest Brands
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Resources
Explore Our Insightful Resources
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Protect Your Profits with Marketplace Payment Reconciliation
Marketplace reconciliation errors can quietly drain your margins. This blog highlights where revenue leakages occur across settlements, commissions, and deductions, and how to plug those gaps before they impact profitability.
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How to Sell on JioMart in 2026: Unlock a Strong Growth Opportunity
Warehouses are shifting from paper-based picking to scanning items using handheld and mobile devices. This blog explains how handheld picking works and how it improves speed, accuracy, and warehouse productivity.
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Union Budget 2026: Key Highlights Shaping India’s Ecommerce
With higher courier export limits, expanded MSME support, and logistics incentives, the latest budget signals stronger structural support for ecommerce. Dive into our blog to understand the direct impact on online businesses.
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A Complete Guide: Payment Reconciliation Software for Ecommerce
As ecommerce operations scale, manual reconciliation falls short. This blog explains how reconciliation software brings accuracy, automation, and financial control to complex settlement processes.
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Customer Testimonial
Know Yoga Bar’s Growth Journey: From Manual Spreadsheets to Centralized Inventory
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Success Story
The Growth Story: From Challenge to Success
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How Dot & Key
Scaled B2B Operations and Achieved 187% SOI Growth
with Unicommerce
See how Dot & Key overcame inventory, pricing, and bulk order challenges across B2B and B2C channels.
Unicommerce enabled real-time stock visibility, streamlined warehouse workflows, reduced manual effort,
and faster fulfilment cycles.
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SuperYou Partners with Unicommerce to Strengthen Multi-Channel Commerce
SuperYou has partnered with Unicommerce to unify order, inventory, and warehouse operations across its D2C, marketplace, and quick commerce channels. This partnership aims to drive real-time visibility and faster fulfilment as consumer demand for instant delivery grows.
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Valentine’s Sales 2026: Unicommerce Data Highlights 48% Surge in Quick Commerce
While overall e-commerce orders grew modestly, quick commerce recorded a 48% jump in Valentine’s sales, signalling strong demand for rapid delivery and gifting convenience. The trend shows how occasion-led shopping is increasingly driven by speed and impulse buying.
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🏆 Recognition
Awards & Certifications
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Unicommerce has been recognized with Capterra’s 2026 “Best Ease of Use” badge, reflecting the platform’s intuitive and user-first approach. Designed to simplify complex ecommerce operations, it empowers brands to manage orders, inventory, and fulfillment with clarity and efficiency. The recognition reinforces our focus on building technology that works effortlessly at scale.
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Refer a Brand and Earn ₹3,000 for Every Qualified Lead
With Unicommerce’s Customer Referral Program, anyone can refer to an ecommerce brand. For every qualified referral, the referrer earns ₹3,000, while the referred brand unlocks a robust, one-stop ecommerce solution to accelerate growth and scale without limits.
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Ready to Scale in 2026?
Join 7,500+ Brands Powering Their Growth with Unicommerce
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© 2026 Unicommerce eSolutions Pvt. Ltd. All rights reserved.
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