| | A Monthly Roundup of Insights from the Unicommerce Ecosystem for D2C Ecommerce |
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| | A Monthly Roundup of Insights from the Unicommerce Ecosystem for D2C Ecommerce |
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| Kapil Makhija CEO & MD, Unicommerce | | |
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| Black Friday has officially become India’s newest shopping festival with order volumes surging 27% vs last year and Tier-III buyers driving over 37% of total demand. A week-long shopping wave that pushed fulfilment capacity, speed, and accuracy to the absolute limit. In high growth spikes like this, brands need technology that scales and that’s exactly where Unicommerce, Shipway, and Convertway powered millions of orders with seamless execution and real-time visibility.
This month, we’ve introduced innovations designed to accelerate speed, strengthen control, and elevate operational efficiency when it matters most.
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| | | | Kapil Makhija CEO & MD, Unicommerce |
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| Black Friday has officially become India’s newest shopping festival with order volumes surging 27% vs last year and Tier-III buyers driving over 37% of total demand. A week-long shopping wave that pushed fulfilment capacity, speed, and accuracy to the absolute limit. In high growth spikes like this, brands need technology that scales and that’s exactly where Unicommerce, Shipway, and Convertway powered millions of orders with seamless execution and real-time visibility.
This month, we’ve introduced innovations designed to accelerate speed, strengthen control, and elevate operational efficiency when it matters most.
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| | - Latest Product Updates from Convertway
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Easily Track Campaign ROI Across WhatsApp, SMS, and RCS | With the newly built Campaign module, brands can now analyze performance more easily, optimize campaigns with better insights, and drive higher revenue. | What’s new and powerful: Instantly track revenue, notifications sent, and ROI Build WhatsApp, SMS, and RCS campaigns from a single page Switch between USD and native currency in one-click Delivery % now highlights Smart Retry impact
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- Latest Product Updates from Uniware
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Advanced Stock Allocation for Faster Fulfilment | This feature ensures warehouses pick inventory in the right order using configurable rules like return-area prioritization, FEFO/LEFO, and channel-based picking zones. For B2B fulfillment, the updated waterfall logic uses SPQ to pull bulk stock first, reducing loose picks and improving picking speed.
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| Simplified Order-to-Dispatch Flow in a Single Window | The new single-window workflow lets sellers access, manage, and move across different order states without extra clicks. With clearer visibility and faster navigation, teams can process orders and shipments more efficiently, reducing handling time and improving overall productivity. |
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| Channel-Level Tax Settings for Accurate B2B & B2C Invoicing | Sellers can configure Tax-Inclusive or Tax-Exclusive pricing at the channel level. This channel-level control overrides facility settings, reducing manual corrections, preventing billing errors, and enabling faster invoicing, ideal for brands managing both retail and wholesale operations from a single facility. |
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UniCapture Enhancements for Better Visibility and Control Sellers now get a clear dashboard that shows video usage by Tag and by Folder, along with recording trends for complete visibility. This makes it easier to review workflow stages, analyze patterns, and retrieve the right video quickly. Further, sellers can also set time limits for video recording based on each workflow step, ensuring every operation is recorded end-to-end with the right duration, providing reliable proof for audits and claims.
Instant Ready-to-Dispatch Sync for Flipkart Orders Flipkart orders will now auto-update to Ready to Dispatch the moment a label is generated. This ensures real-time pickup visibility for Flipkart, eliminates delays in “Ready to Ship” status, improves courier coordination, and helps sellers avoid SLA breaches. |
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Welcoming Our Newest Brands |
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 | Know the complete journey of HomeBox and how it has leveraged Unicommerce to achieve 2X sales growth, 99%+ order accuracy, and 30% fewer SLA breaches. Optimized OMS and WMS systems transformed backend operations into scalable, profitable processes. |
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 | This video will walk you through UniCapture - our Video Management Solution designed to help sellers capture reliable video proof and settle marketplace claims faster. Watch the demo to understand how it can strengthen your operations. | | |
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Browse Our Insightful Resources |
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 | The Quick Commerce Revolution in India: Trends, Models and Challenges
As India’s Q-commerce market expands at a breakneck pace, understanding its dynamics is critical. This article reviews the latest trends, business-model, and core challenges, including logistics, inventory management, and sustainability | | |
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|  | The AI Advantage: Unified Engagement, operations and Delivery - Under One Roof
Discover how AI across Convertway, Uniware, and Shipway is helping brands simplify engagement, streamline warehouse operations, improve stock accuracy, and cut delivery errors. If you’re scaling and facing rising complexity, this is a must-read. | | |
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Curefit Strengthens Partnership with Unicommerce; Implements UniReco for Seamless Payment Reconciliation | Curefit has expanded its collaboration with Unicommerce by integrating UniReco, an automated payment and return reconciliation solution, to bring end-to-end transaction visibility and financial control across its ecommerce operations. | | |
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| Raymond Leverages Unicommerce to Streamline Ecommerce Operations | Raymond Lifestyle is now using Uniware to unify orders, inventory, and fulfilment across marketplaces and its own brand websites. This partnership enables faster order processing, real-time inventory visibility, and smoother operations, ensuring a seamless shopping experience for customers and a scalable backend for the brand. | | |
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