{"id":357,"date":"2019-07-14T11:30:56","date_gmt":"2019-07-14T11:30:56","guid":{"rendered":"http:\/\/support.unicommerce.com\/?p=1"},"modified":"2022-11-18T00:06:59","modified_gmt":"2022-11-17T18:36:59","slug":"what-is-a-channel","status":"publish","type":"ht_kb","link":"https:\/\/support.unicommerce.com\/index.php\/knowledge-base\/what-is-a-channel\/","title":{"rendered":"What is a channel?"},"content":{"rendered":"<p dir=\"ltr\">In ecommerce, a channel is any medium through which you sell your products,for example, Shopify, Amazon, Jabong, eBay and Snapdeal etc. A sales channel can be a marketplace, shopping cart or a B2B medium.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/support.unicommerce.com\/index.php\/knowledge-base\/what-is-a-channel\/#Classification_of_channels\" >Classification of channels<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/support.unicommerce.com\/index.php\/knowledge-base\/what-is-a-channel\/#Business_to_Business_B2B\" >Business to Business (B2B)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/support.unicommerce.com\/index.php\/knowledge-base\/what-is-a-channel\/#Marketplace\" >Marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/support.unicommerce.com\/index.php\/knowledge-base\/what-is-a-channel\/#Shopping_Cart\" >Shopping Cart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/support.unicommerce.com\/index.php\/knowledge-base\/what-is-a-channel\/#Some_other_related_terms_which_can_help_you\" >Some other related terms (which can help you):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/support.unicommerce.com\/index.php\/knowledge-base\/what-is-a-channel\/#Store\" >Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/support.unicommerce.com\/index.php\/knowledge-base\/what-is-a-channel\/#Fulfillment_Centers\" >Fulfillment Centers<\/a><\/li><\/ul><\/nav><\/div>\n<h4 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Classification_of_channels\"><\/span>Classification of channels<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Business_to_Business_B2B\"><\/span>Business to Business (B2B)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\">A channel which is an ecommerce portal and that buys from Seller and invoices the customer. In this interaction the transactions are happening between businesses, these are classified as B2B channels.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/lVc7CFhZ4MwHzrZLbbMbQA1Z6dXKZ8Z0yb414Ho4tkGbOeoX9bWLt6OTrNnvgwmZOxHsQJaHkyj_1NoY_0RcVJ3d9ni7TyPdXrk2PhckIBRfG8XGnwO36nIDPzlvj6J7fOrWD115JPho5tcSy83HlHWBuaRnbdNVS-4iU61qMLueAtYOSwDtykDYxO0a\" width=\"611\" height=\"451\" \/><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Marketplace\"><\/span>Marketplace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\">An ecommerce marketplace lists the sellers\u2019 products, collects the orders, receives payments, forwards the orders to the sellers and track the deliveries. And for all this it deducts a fee or earns a commission from the seller.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/PAoIqmdyxqasGskmpYfPFQiGdM9SjH5E4KjNKyOA_pQVcGNB200upxaR46u7rCHDTbp0UYLyBxXNhPCwPz6WGp06Qb8gm9OT__pibVe569ii1lG_KolvQjvmNPWS36Fj-erWynnNT0fANyujYEf041JP2xRPrnx6Q6GLA3JyeuINou76QWV9_HGw2a22\" width=\"611\" height=\"451\" \/><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Shopping_Cart\"><\/span>Shopping Cart<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\">It is the standard ecommerce platform with cart solutions for your own ecommerce website.<\/p>\n<h2 dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/T9edid5noi64wt4LCBOZtZD8KsaGUeVLOTuBPXtQnfG-7Msd0mxGDQcCaHKKZZDGKJb5Y5t_mAesLBCTrpax8xzEmhg6YOKwYb5E2koyz7jLqmMgNnGiafyNPSDoYQ7qTL6O9VXxCZUcwizJRE7lnmLxvmFLvm0q2D6e1987JhOwkPQeEkdVMUt_dOBz\" width=\"611\" height=\"451\" \/><\/h2>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Some_other_related_terms_which_can_help_you\"><\/span>Some other related terms (which can help you):<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Store\"><\/span>Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\">A Store is a centre where product inventory is physically stored and is open for users to come and purchase. Generally a store is referred to as that place where a customer can visit and pick up the inventory it is holding, eventually selling it to him.<\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Fulfillment_Centers\"><\/span>Fulfillment Centers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\">Here the vendor can store products in the channel&#8217;s fulfillment centers, and these fulfillment centers pick, pack, ship, and provide customer service for the sold products.<\/p>\n<p dir=\"ltr\">This channel can be added just the way other channels are configured in the system.<\/p>\n<hr \/>\n<p dir=\"ltr\"><b><a href=\"http:\/\/support.unicommerce.com\/index.php\/knowledge-base\/how-to-add-a-new-channel\/\">How to add a new channel?<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><\/p>\n<p dir=\"ltr\"><a href=\"http:\/\/support.unicommerce.com\/index.php\/knowledge-base\/export-channel-inventory-adjustment-report\/\">Export Channel Inventory Adjustment Report<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In ecommerce, a channel is any medium through which you sell your products,for example, Shopify, Amazon, Jabong, eBay and Snapdeal etc. A sales channel can be a marketplace, shopping cart or a B2B medium. Classification of channels Business to Business (B2B) A channel which is an ecommerce portal and that&#8230;<\/p>\n","protected":false},"author":3,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_eb_attr":""},"ht-kb-category":[24],"ht-kb-tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a channel? - Unicommerce Support Portal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/support.unicommerce.com\/index.php\/knowledge-base\/what-is-a-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a channel? - Unicommerce Support Portal\" \/>\n<meta property=\"og:description\" content=\"In ecommerce, a channel is any medium through which you sell your products,for example, Shopify, Amazon, Jabong, eBay and Snapdeal etc. A sales channel can be a marketplace, shopping cart or a B2B medium. 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